Thu. May 30th, 2024 url shortener

What was made for?

Google’s URL shortener,, was created as a tool to help users shorten long and complicated web addresses into short and easy-to-remember links. It was first introduced in 2009 and quickly became a popular service, allowing users to easily share links on social media platforms and messaging apps, where character limitations could otherwise cause issues.

Why did Google discontinue

However, despite its popularity, Google has discontinued the use of as a URL shortener. The company cited declining usage as the main reason behind the decision, as well as the increasing popularity of other link management tools such as Firebase Dynamic Links (FDL). FDLs provide the ability to create links that work across multiple platforms and can be used to drive user engagement in a more meaningful way.

A New Alternative URL Shortener

With the discontinuation of, many users have turned to alternative URL shortening services to meet their needs. One such service is, a free URL shortener that not only offers a short URL tool, but also a QR code generator and “link in bio” services. This platform provides users with a simple and easy-to-use interface for creating and managing short links, and its features can help businesses and individuals to maximize the impact of their online content.

In conclusion was a popular URL shortening service that served its users well for many years. Although it is no longer available, the discontinuation of has opened up opportunities for alternative services like to fill the gap. These new services offer a range of tools and features that can help businesses and individuals to achieve their online goals and reach their target audiences more effectively.

By BusyFox

BusyFox Professional Gold Coast Digital Marketing and SEO Agency. Busy Fox Provides quality SEO and SMM services for local and international clients